Fruitful Blog
DiSC Customer Styles: How to Adapt Your Sales Approach to D, i, S and C Customers
Why do some customer conversations seem to flow effortlessly, while others require much more work? Often, it isn't simply down to what you're selling. It's about how you communicate. One customer may want you to get straight to the point and explain the results you...
The Surprising Truth About Motivation During Uncertainty
Alignment. Often thrown around as a corporate buzzword, alignment is the ultimate goal in any organisation. Despite its importance, alignment is often seen as a best-case scenario or a nice-to-have (especially during times of uncertainty where high risk-high reward...
Case Study: Turning Employee Feedback into Meaningful Leadership Action
At a glance Global consumer goods organisation Three international locations across the USA and Europe Seven employee focus groups Six business functions represented Challenge: declining engagement, trust and communication identified through a global employee survey...
The Fruitful Group – Recognised with Top Platinum Award for the Second Year Running!
We are delighted to share that The Fruitful Group has once again been recognised by Wiley as an Everything DiSC® and The Five Behaviours® Platinum Award winner making us the only Platinum partner in the UK and one of a small handful globally. The Platinum Award...
HR and L&D Leaders Predict the Top 5 Challenges for 2026
2025 was…a lot. As our research revealed many times over the course of the year, employees were struggling. From individual contributors to the C-suite and people managers in between, last year was a doozy. Marked by rapid change, instability, and a slightly...
Case Study: Supporting a Global Leadership Team Through Change
At a glance: Global leadership team across four continents30 senior leadersContext: organisational change driving uncertaintyChallenge: inconsistent communication eroding trustApproach: DiSC as a strategic leadership languageResult: faster alignment and clearer...
From New Year Intentions to Sustainable Behaviour Change: Using DiSC, Catalyst and Worksmart
January often brings a renewed focus on development. Teams reflect on what they’d like to do differently, leaders set intentions, and organisations talk about fresh starts. However, we understand that good intentions don’t always translate into lasting behaviour...
Top Ten Insights from 2025: Stress, Change, and the Power of People
As we reflect on a year when change was constant and pressure was high, one thing became abundantly clear: the workplace isn’t just evolving, it’s being reshaped in real time. Over the last year, Wiley Workplace Intelligence has continued to listen deeply, analyse...
The Power of Constructive Feedback in Organisational Culture
The world of work is at, yet another, inflection point. With whiplash-inducing culture changes, priority shifts, and a tense job market keeping everyone holding on to whatever stability they can find, things are feeling…on edge. While it may feel like the last thing...
Boss Burnout: How to Prevent the Impending Manager Crash of 2025
It’s no surprise that chronic stress is impacting, well, everyone. We dove into the hidden cost of stress and its impact on employee productivity and we found that while stress is a growing issue at all levels within organisations, there is one group that is being...
The Human Side of Artificial Intelligence: 3 Tips for Navigating the AI Era
If the workplace of 2020 was defined by the pandemic-era remote work revolution, 2025 could be defined as the age of rapid technological advancement. Where organisations once scrambled to train individuals on how to successfully navigate remote work and video...
Rethinking Empowerment: How to Turn Employee Potential into Action
Like many aspects of the modern workplace, what was once formulaic and predictable has become more nuanced. As work models, priorities, budgets, and the influence of politics on business continue to evolve, things that were once clear-cut now demand a deeper look and...
