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DiSC Customer Styles: How to Adapt Your Sales Approach to D, i, S and C Customers

DiSC Customer Styles: How to Adapt Your Sales Approach to D, i, S and C Customers

Aug 19, 2026 | Everything DiSC, Everything DiSC Sales, Sales

Why do some customer conversations seem to flow effortlessly, while others require much more work? Often, it isn’t simply down to what you’re selling. It’s about how you communicate. One customer may want you to get straight to the point and explain...
The Surprising Truth About Motivation During Uncertainty

The Surprising Truth About Motivation During Uncertainty

Aug 14, 2026 | Everything DiSC, Leadership & team building

Alignment. Often thrown around as a corporate buzzword, alignment is the ultimate goal in any organisation. Despite its importance, alignment is often seen as a best-case scenario or a nice-to-have (especially during times of uncertainty where high risk-high reward...
Case Study: Turning Employee Feedback into Meaningful Leadership Action

Case Study: Turning Employee Feedback into Meaningful Leadership Action

Aug 5, 2026 | Case study, Employee Engagement, Everything DiSC, Leadership & team building

At a glance Global consumer goods organisation Three international locations across the USA and Europe Seven employee focus groups Six business functions represented Challenge: declining engagement, trust and communication identified through a global employee survey...
The Fruitful Group – Recognised with Top Platinum Award for the Second Year Running!

The Fruitful Group – Recognised with Top Platinum Award for the Second Year Running!

Mar 25, 2026 | Everything DiSC

We are delighted to share that The Fruitful Group has once again been recognised by Wiley as an Everything DiSC® and The Five Behaviours® Platinum Award winner making us the only Platinum partner in the UK and one of a small handful globally. The Platinum Award...
HR and L&D Leaders Predict the Top 5 Challenges for 2026

HR and L&D Leaders Predict the Top 5 Challenges for 2026

Feb 13, 2026 | Everything DiSC, Theory and Research

2025 was…a lot. As our research revealed many times over the course of the year, employees were struggling. From individual contributors to the C-suite and people managers in between, last year was a doozy. Marked by rapid change, instability, and a slightly...
Case Study: Supporting a Global Leadership Team Through Change

Case Study: Supporting a Global Leadership Team Through Change

Feb 6, 2026 | Case study, Everything DiSC, Leadership & team building

At a glance: Global leadership team across four continents30 senior leadersContext: organisational change driving uncertaintyChallenge: inconsistent communication eroding trustApproach: DiSC as a strategic leadership languageResult: faster alignment and clearer...
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