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Privacy Policy

The Fruitful Group (including The Fruitful Toolbox, Fruitful Developments and Fruitful Selling) are committed to protecting your privacy and ensuring we are complaint with GDPR. This policy applies to any interaction with the Fruitful Group’s websites including www.thefruitfultoolbox.com, www.fruitfuldevelopments.com and www.fruitfulselling.co.uk . Your personal information is safe with us and will only be shared within The Fruitful Group unless you provide consent for any other purpose. This policy covers how we collect data from you, what its usage is for and your rights to the data we currently hold for you. It is important your read this policy, so you fully understand our practices with regards to your personal data. If any changes are made to this policy, the changes will be displayed on the website.

Personal data we collect

The personal data we collect is voluntarily provided through signing up to a mailing list etc or creating an account with us. We also hold payment and billing information you have provided when purchasing products/services/EPIC credits. We may also collect information regarding interests and preferences to enable us to provide you with a better service. We collect personal information from you when you register to receive our newsletter, purchase via our websites, enquire via our website, enquire at any show/event where we may make face-to-face contact, respond to social media activity, take part in competitions/surveys, questionnaires, provide a testimonial or comment on our blog/social media sites, contact us to request orders/assistance with your account. When you visit our websites, we also collect navigational information/visitor behaviour patterns from your computer (including your IP address, operating system, browser type, geographical location, referral source, length of visit and pages viewed) to enable us to gather statistical information regarding website activity, information collected in this way is in an anonymous form and cannot be linked to any personal data that we have access to. You are free to browse without providing any personal information. If you contact us, we may keep a record of your correspondence, which may include personal information provided to by yourselves.

Why we collect your data

Your data will only be used for the purposes that you indicate or that are covered throughout this privacy policy. We collect data from you in order to update and enhance our records,  respond to your enquiries, notify you of our products/services that may benefit your organisation, improve our products and services by getting your feedback through surveys/comments, improve website performance, administer and operate your account/transactions, carry out any contractual arrangements between ourselves,  update you with information we feel may be useful or relevant, via post, email or other means. Provide you with a more personalised experience.  In the case of our certified facilitators we retain your data as this is necessary for the performance of your account with regards to providing you with updates to the EPIC system, changes for the facilitation kits and changes to the Members area of the website. With regards to all other personal data, this will be utilised under the legitimate reasons above and that you have subscribed to receive this information, through one of the methods included in the above section. If within 12 months we have not had any occurrence or interaction with yourselves, you will be notified as to whether you wish to continue with our communications and if not, your data will be deleted. This does NOT apply to anyone who has transacted with use. We will only contact a third party if it involves providing necessary information, in order to meet your specified requirements or linked to an external provider e.g. partner/supplier. We never sell personal information to any third party and it will not be passed onto 3rd parties for any marketing purposes.


We undertake strict procedures to ensure that the personal information you provide to us is protected on servers and password protected controlled sites are used to try to prevent any unauthorised access. We cannot guarantee the safety of any external websites that we may link to from our own website, they will have their own privacy policy. By submitting your personal data to us, you agree to the transfer, storing or processing. We will take all necessary steps to ensure that your data is secure and treated in accordance with the privacy policy. Our IT systems are covered by the following procedures:-

  • SOC2 audited
  • HIPAA compliant
  • Georedundant data centres
  • Permissions set
  • Remote wipe in place

We employ other companies to provide additional services for example, marketing assistance, website management, cleansing data, in order to provide you with a more enhanced service offering. In all cases where we outsource assistance, they abide by our privacy policy. In the unlikely event that The Fruitful Group or one of its subsidiaries are sold to a third party, the information we have collected will be passed to the new provider as part of the sale of assets. We will only disclose your personal data if we have need to comply through a legal obligation.

Any EPIC profiles that have been generated by The Fruitful Group, will be uploaded to your own account and deleted from our systems within 12 months. These profiles are not shared with anyone without prior consent.

If you have a password to access certain products/services/areas of our website, you are responsible for keeping this password confidential and we ask you not to share passwords with anyone, The Fruitful Group do not have access to these passwords.

Your rights

We acknowledge that you have the right to ask us not to process your data for any marketing purposes and unsubscribe at any time, by using the links within the emails sent or via our contact us form (links to contact us form). If this occurs, we will remove your data from any marketing list we may have.  You can also request details of the data we have stored for you and request that we correct any errors for you. We will action your requests within 28 days free of charge. We will also notify you of any data breaches that we are made aware of and may affect your personal data within 72 hrs. If you believe there is a problem with the way your data is being handled, then you have the rights to complain to the ICO (links to privacy notices codes of practice).

Changes to the policy

Any changes we make to our privacy policy will be updated on our website. By reading the policy and continuing to use our website you confirm that you understand and agree to our privacy policy.

Contact us

If you have any queries with regards to your personal data or requests to change your information held by us in this regard, please complete the contact form here, (links to contact us) email [email protected], or write to The Fruitful Group, Basepoint Bromsgrove, Bromsgrove Technology Park, Isidore Road, Bromsgrove, B60 3ET and we will inform you of the necessary action taken.


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Join our mailing list to receive the latest news and updates from our team. By opting in you are consenting to receive marketing communications from The Fruitful Toolbox. If at any time you no longer wish to receive these communications you will be provided with an unsubscribe option and we will delete your information from our system.

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