What can crewing on the Round the World Yacht Race teach about Leadership, Spirit and Personality…?

George’s interest in Leadership and Team Performance has stemmed from many years of personal experience as well as academic research. Time spent in the military, professional sport and industry has led to a fascination in both leadership and how teams develop performance and gain competitive advantage. After a short career as an Army Officer, George read Management Science at Loughborough University. His commercial experience began in the oil industry with Mobil and Gulf Oil (part of ChevronTexaco) where he spent five years in commercial roles before a year as a Training and Development Consultant. A period of professional rugby playing and captaining Worcester Warriors was followed by five years at Coca-Cola, predominantly in senior commercial leadership and people development roles.